Pricing Breakdowns

Aisle Planner starts at $29/month and was designed for professional wedding planners — not couples. Here's a full breakdown of Aisle Planner's pricing tiers, what's included, and what a self-planning couple actually pays over a typical engagement.

Appy Couple costs $29–$49 one-time for a wedding app and website focused on guest communication. Here's exactly what you get, what's not included, and how it compares to full-stack wedding planning tools.

Bridebook is free for couples and earns revenue from vendor listings — the same model as The Knot. Here's how Bridebook's pricing works, where it's strongest, and why US couples may find its reach limited.

Free wedding apps are funded by vendor advertising or registry commissions. Paid apps — one-time fee or subscription — earn only from couples. Here's what the business model difference means for the recommendations you receive and the tools you get.

Hitchd is free to use, but transaction fees on cash gift transfers add up fast. Here's what the fee model looks like across a typical registry, what Hitchd does not cover, and how it compares to full planning tools.

Joy is free for most couples, with a Joy+ premium tier for advanced features. Here's what's included at each level, how Joy makes money, and where the planning tools fall short compared to dedicated software.

Minted offers a free wedding website builder that exists to drive stationery and invitation sales. Here's what the free website includes, what stationery actually costs, and how Minted compares to planning platforms.

The Knot is free for couples — but that doesn't mean there's no cost. Here's how The Knot's vendor advertising model works, what it means for the recommendations you see, and how it compares to a paid planning tool.

Free, freemium, one-time fee, subscription — what does wedding planning software actually cost? A full breakdown of every major pricing model, what's included, and the hidden cost most couples miss: tool fragmentation.

WeddingWire is free for couples and earns from vendor advertising — the same model as The Knot, because they're both owned by The Knot Worldwide. Here's what that means for the vendor recommendations you see.